Mahi Mike Sportswear


Our Story..

Back in 2002, I had the stressful opportunity to apply, interview & be hired for my first job as a police officer. After the process I was in desperate need of a vacation which, even though pre-planned was impeccable timing & came in the form of a trip to Aruba.  With the now "Mrs Mahi Mike", I walked onto the escalator in Aruba International Airport.  As we looked down to the first floor, we observed 2 very familiar faces. Mrs Mahi Mike's aunt & uncle, AKA: "Aruba Jack" & "Caribbean Carol" who happened to have a habit of giving nicknames to their vacationing guests. So as we came down the escalator, Aruba Jack addressed me loudly as "Mahi Mahi Mike". It sounded a little crazy at first but really had a pretty cool ring. Over the 2 week period we spent with Aruba Jack & Caribbean Carol, we dropped a Mahi & decided "Mahi Mike®" had an even better ring. It became my new nickname, kind an alter ego. The stress free beach bum, Coconut Rum drinking me.

"Mahi Mike®" continued to grow into a no worries, stress free, "live loose" attitude & lifestyle.  We talked at length about turning this nickname into much more. We came up with Mahi Mike® Sportswear. We had a logo drawn & started to use it with the name on little custom things.   

Early on (and even probably now) we were mocked & laughed at about our vison.  We even had "friends" inquire about buying our merchandise as gag gifts for Yankee swaps & Secret Santas, but that has only strengthened our drive & determination to create an authentic lifestyle brand that truly embodies the love we have for the beach, golf, fishing, & surfing. 

I have dedicated the past 15 years of my life to other people, some I don't even know.  This will continue for at least the next 10 years, but hopefully when it's complete, I can settle in on a beach somewhere & relax for good.

Though life is hard & times can be tough, we strive to remain loose and fun. We can only hope that this type of lifestyle and attitude will trickle down to our 3 kids and prove, that if you feel strongly and passionately enough about something you can be whoever or whatever you want to be.  Except for a unicorn.  Unicorns are awesome, but they aren't real.

-"Mahi Mike®"

Mahi Mike® Sportswear is a Thirty-two Eleven Enterprises Company.  All Rights Reserved. 2018.

Alt= Mahi Mike vintage logo

Alt= Mahi Mike logo
Alt= Mahi Mike surfing
Alt= Mrs Mahi Mike surfing
Alt= Mahi Mike Aruba Jack surfing