Mahi Mike Sportswear


Our Story..

Back in 2002, I had the stressful opportunity to apply, interview & be hired for my first job as a police officer. After the process I was in desperate need of a vacation which, even though pre-planned was impeccable timing & came in the form of a trip to Aruba.  With the now "Mrs Mahi Mike", I walked onto the escalator in Aruba International Airport.  As we looked down to the first floor, we observed 2 very familiar faces. Mrs Mahi Mike's aunt & uncle, AKA: "Aruba Jack" & "Caribbean Carol" who happened to have a habit of giving nicknames to their vacationing guests. So as we came down the escalator, Aruba Jack addressed me loudly as "Mahi Mahi Mike". It sounded a little crazy at first but really had a pretty cool ring. Over the 2 week period we spent with Aruba Jack & Caribbean Carol, we dropped a Mahi & decided "Mahi Mike" had an even better ring. It became my new nickname, kind an alter ego. The stress free beach bum, Coconut Rum drinking me.

"Mahi Mike" continued to grow into a no worries, stress free, "live loose" attitude & lifestyle.  We talked at length about turning this nickname into much more. We came up with Mahi Mike Sportswear. We had a logo drawn & started to use it with the name on little custom things.   

Early on (and even probably now) we were mocked & laughed at about our vison.  We even had "friends" inquire about buying our merchandise as gag gifts for Yankee swaps & Secret Santas, but that has only strengthened our drive & determination to create an authentic lifestyle brand that truly embodies the love we have for the beach, golf, fishing, & surfing. 

I have dedicated the past 15 years of my life to other people, some I don't even know.  This will continue for at least the next 10 years, but hopefully when it's complete, I can settle in on a beach somewhere & relax for good.

Though life is hard & times can be tough, we strive to remain loose and fun. We can only hope that this type of lifestyle and attitude will trickle down to our 3 kids and prove, that if you feel strongly and passionately enough about something you can be whoever or whatever you want to be.  Except for a unicorn.  Unicorns are awesome, but they aren't real.

-"Mahi Mike™"

Mahi Mike™ Sportswear is a Thirty-two Eleven Enterprises Company.  All Rights Reserved. 2017.

Alt= Mahi Mike vintage logo

Alt= Mahi Mike logo
Alt= Mahi Mike surfing
Alt= Mrs Mahi Mike surfing
Alt= Mahi Mike Aruba Jack surfing